Positioning Yourself Professionally Online

CFA Society Perth, CFA Society Sydney and CFA Society Melbourne have collaborated to bring you the following webinar:

Positioning Yourself Professionally Online - Building Presence Across LinkedIn

Your digital profile has never been as important as it is today in our new world of working remotely, online meetings and virtual networking. Developing your professional presence online has become a key ingredient to success for today’s investment professional.

LinkedIn is one of the first places that clients, colleagues and potential employers will go to find out who you are…what does your online presence currently ‘say’ about you?

In this workshop, you will learn how to:

  • build your personal brand across LinkedIn
  • better engage with and build your network
  • understand the LinkedIn algorithm so you can increase the probability of appearing in candidate searches
  • build engagement through becoming a CFA brand ambassador

Why should you attend this workshop?

Over 50% of employment opportunities are not advertised through traditional channels: recruiters, HR professionals and hiring managers use LinkedIn as their hunting ground. You may not be looking for your next job, but once your online profile is polished then the head hunters will come looking for you.

Details on the event and a link to apply for tickets are below. Please note that you will be required to create an account with the CFA Institute in order to register for this event.

Venue:   Online
      Friday, 15th May 2020
Time:      10am registration for 10:15am start until 11:30am
Cost:      Free

Sponsored By:


Cassandra Crowe, CFA

Cassandra Crowe has 18 years of experience across financial services and has spent her career focused on the end investor and improving retirement outcomes. Cassandra is Vice President T. Rowe Price, joining from Allianz Retire+ Powered by PIMCO, where she was Head of Consultants and Research. Prior, Cassandra held a range of roles with NAB Asset Management, Lonsec Limited and Dimensional Fund Advisors where she was based in London for three years.

In 2016, Cassandra became a Director of the CFA Society Sydney and is a member of the CFA Societies Australia diversity committee. Cassandra acts as an Advisor to a recently launched Fintech, Super Rewards, fusing technology and e-commerce to help to close the gender super gap.

In this session Cassandra will workshop how you can build personal brand and digital presence across LinkedIn and share CFA’s story building brand.


Erica Hall

Erica has been involved in financial services for more than 20 years starting off as a money market dealer before moving into the world of funds management where she has held a variety of roles.  The majority of her career has been spent on providing investment solutions for institutional and retail clients; she has also worked in strategy and product management.

Erica currently works for Morningstar building brand and relationships with key financial adviser clients.  Erica is passionate about the power of social media and its ability to build an individuals influence and was recognised  by Financial Standard as one of the Top 50 Social Media Influencers in Finance, 2013 and featured in their inaugural #FSPower50 list. Erica holds a Bachelor of Commerce and Bachelor of Arts, a Graduate Diploma in Applied Finance and Investments and a Masters of Financial Planning.

In this session Erica will share her LinkedIn observations and strategy, as well as explain how the LinkedIn algorithm work behind the scenes.

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